It is one of the funniest lines in the episode and one of the smartest. Simon Allison explains how The Continent grew without heavy marketing, through pure reader to reader sharing across WhatsApp, before joking that it sometimes feels like a Ponzi scheme, but for news. Nkepile Mabuse jumps in at exactly the right moment, and the result is a social cut with humour, scale, and a serious underlying point: trusted journalism can still spread, but only if it is built for the way people actually communicate. Watch, then listen now. #eNCA
