A glass and a half is today’s Number of the Day. The famous Cadbury Dairy Milk phrase opens a much bigger business story about Mondelez International, the global company behind Cadbury, Oreo, Toblerone and several other familiar snack brands. Gareth Edwards and Aakash Bramdeo unpack how millions of ordinary supermarket purchases helped the company generate almost US$10 billion in revenue during the second quarter of 2026.
The hosts then ask where South Africa appears in the result. Mondelez does not publish a standalone local figure, placing the country inside its broader Asia, Middle East and Africa region. The products are instantly recognisable, but the local contribution remains hidden inside the total. How does one chocolate slab become part of a multinational result, and what disappears when individual markets are grouped together?
Catch up on all Number of the Day episodes here: https://www.enca.com/number-day-podcast
Chapter List
(00:00) The Famous Phrase Behind Cadbury Dairy Milk
(00:19) The Company Making Nearly US$10 Billion
(01:03) How One Chocolate Slab Becomes Billions
(02:05) Why There Is No Separate South African Result
(02:51) Why Successful Brands Still Need Tweaking
