Unknown: The number nobody wants

Today’s number is not a number. It is unknown. And that is what makes this diesel story hit so hard. In this clip, Gareth Edwards and Francis Herd unpack the two things nobody wants to hear at the same time: the price is going up, and in some places the diesel itself may already be getting harder to access. That is a nasty combo. Because when the number is unknown, the fear fills in the blanks. How much more? How long? How bad? And why does it already feel like the pain has started before the official increase even lands? This is uncertainty with attitude. And it is pulling up at the pump. #eNCA