Here’s the uncomfortable part: it’s not only about prices at home. When South African wine becomes the pricier option in a key export market, buyers don’t debate feelings; they choose cheaper. Competitors start looking “better” overnight. And once that happens, the story stops being about a bottle and starts becoming about survival. Watch/Listen to the full episode of Number of the Day now: https://www.enca.com/number-day-18-february-2026-5
