The announcement by Pioneer Foods a few weeks ago that they would be discontinuing their fish paste brands, Redro and Pecks Anchovette has been met with almost panic buying. South African fans of the much loved sandwich spread have flocked to stores to get their hands on the very last bottles before they disappear off the shelves. Well if you remember correctly, the Redro brand found renewed popularity in the 1980’s, because of the ad of a little boy, naming everyday objects after his favourite spread. Shaun Kramer, the child in that advert speaks to eNCA. Courtesy #DStv403
